This Zero Emissions Day, more than 100 beauty and wellness brands are using their dynamic influence to mobilize communities towards advocating for key climate policy from lawmakers through CodeRed4Climate. 

The collective brands, whose online footprints exceed 40 million followers, are hitting pause on their social media platforms on Tuesday, September 21 in order to advocate for solutions to the growing climate crisis. The call to action directs consumers to join brands in calling their representatives to urge for new climate policy in key areas. The marketing blackout is accompanied by an open letter to Congress indicating the business leaders’ support for lawmaker action on climate, in addition to a pledge of continued climate action signed by many of the brands.